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ZEQUENZ Notebooks: Where Thai Craftsmanship and Innovative Design Converge

Thai-brand ZEQUENZ began as a paper-making business before diversifying into the production of high-quality notebooks.
Their flagship product, the 360-degree notebook, showcases a unique curved-binding system, invented in-house, that offers exceptional resilience and flexibility.
ZEQUENZ notebooks have gained popularity worldwide among customers who appreciate the art of writing, and value both a functional design and meticulous craftsmanship.

ZEQUENZ originated in Bangkok, Thailand. Having been in the paper business for more than three decades, the paper-making company branched out into becoming a notebook brand with their masterpiece, the 360-degree notebook. The notebook...

admin2023-06-14T17:55:12+07:00Tags: Notebook, Paper, Stationary, Thailand|

Yayee Phuket represents the cultural essence of Phuket through its unique designs and use of Batik.
The brand has adapted to changing times by redesigning collections and incorporating modern techniques while preserving traditional craftsmanship.
Yayee's collaboration with the Department of Corrections, Ministry of Justice, Thailand, reflects their commitment to sustainability and social empowerment.

Yayee Phuket, a local clothing brand founded by the late Wasita Noipradit and her son Phongpiwich Thuatraipop, has successfully expanded its business of souvenir products and bespoke Batik garments. In response to the post-COVID-19 Thai tourism recovery, Phongpiwich, has adapted to the changing times. The brand has captured the hearts of Russian and Chinese tourists, propelling them to impressive heights. The brand's exceptional creations have graced renowned fashion shows around the world, including a recent prestigious event held in Russia.

admin2023-05-31T14:40:54+07:00Tags: Batik, Phuket, Thailand|

Trade between Thailand and Saudi Arabia has increased by over 20% after restoring diplomatic relations in 2022.
Saudi Arabia requires raw materials and industrial products from Thailand due to its remarkable economic and social advancements.
Thailand plans to introduce new products to the Saudi market through the signing of MOUs, the establishment of the Thai-Saudi Business Council, and the showcase of Thai products in Saudi exhibitions.

Following the re-establishment of diplomatic relations between Thailand and Saudi Arabia in 2022, trade between the two nations has seen a significant upswing. Thailand's exports to Saudi Arabia surged by over 20% last year. The Director of the Thai Trade Office in Jeddah, Apichat Prasertsud, shed light on this economic progress.

admin2023-05-19T15:01:59+07:00Tags: DITP, Export, Saudi Arabia, Thailand, Trade|

Mana Orchid is a Thai orchid farm focused on plant breeding and scientific methods, creating hundreds of new orchid breeds.
They have discovered that one orchid breed is heavy in antioxidants; it has been developed into food products.
A brand-new serum made from Black Orchid Extract was launched to reach a wider market in the near future.

“Plant breeding has always been at the heart of our orchid business, from the beginning to the present,” says Akenat Kujaroenchaimanatee, the founder and owner of Mana Orchid, an orchid farm that spreads across 60 acres in Nakhon Pathom province.

admin2023-05-18T19:57:42+07:00Tags: Beauty industry, Orchid, Thailand|

World market trends favour more eco-friendly, safe and innovative toys.
Blue Ribbon wooden toys are designed to promote children's development and be sustainable.
Joining trade exhibitions is a good way to increase sales and follow market trends.

A recent report by the DITP’s office in the US shows that demand for eco-friendly and recyclable toys is on the rise.

Exports of Thai toys will grow by 10% in 2023, the equivalent of US$300 million, according to forecasts by the Thai Toys and Children Products Trade Association. It foresees that eco-friendly and safe toys are new trends among parents and schools, as the world moves toward sustainability and innovation.

admin2023-05-08T16:45:34+07:00Tags: DITP, Export, Thailand, Toy, Trade|

Mud More Value converts waste from dairy farms to create added value designs.
The company believes in creating fabrics using circular economy and sustainability.
It is now prepared to penetrate international markets.

Developed from local wisdom, Mud More Value fabric products can respond to the current emerging BCG circular economy trend. The brand uses cow manure from an organic dairy farm to dye fabrics, thus creating eco-community products that provide natural colours in unique earthen tones.

admin2023-04-17T11:36:59+07:00Tags: BCG, DITP, Export, Fashion, Thailand, Trade|

Promoting Thai Premium Rice in Canada

- Canada is a vital market for Thai premium-grade rice.
- Thai Trade Center promoting Thai rice through “Think Rice, Think Thailand” campaign.
- Thai business should focus on ESG (Environmental, Social, Governance) principles.

As the fourth largest importer of Thai Hom Mali rice, Canada is an important market for Thai rice exports.

According to Wiwan Srirubsukha, Consul Commercial and Director of the Thai Trade Center Toronto, Canada imports more than 400,000 tonnes of rice each year, of which 20% is from Thailand, following the US (51%). More than 75% of Thai rice exported to Canada is either Hom Mali or premium rice.

admin2023-04-13T12:05:11+07:00Tags: Canada, DITP, ESG, Export, Soft Power, Thai Rice, Thailand|

Soft Power and BCG Present Opportunities for Thai Exports to South Korea

- Thailand could utilise its soft power from TV and films to penetrate Korean market.
-Korean consumers value BCG (Bio-Circular-Green) products and green packaging.
-The Thai Trade Center has promoted exports through a series of activities.

Thailand’s soft power, such as its TV series and films, could assist exporters to reach the South Korean market, says Chananya Punnarugsa, Minister Counsellor (Commercial) and Director of Thai Trade Center, Seoul, South Korea.

“The use of soft power, such as Thai series and films, is a great tool to promote Thai products and services, including food and goods, as well as culture,” Punnarugsa says.

admin2023-04-13T12:06:05+07:00Tags: BCG, DITP, Seoul, Soft Power, Thailand|

Canada Offers Great Potential for Thailand’s BCG Model

- Canadian consumers have strong focus on circular economy and sustainability.
- Most consumers are willing to pay more for green packaging.
- Thai Trade Center has promoted Thai food through use of local influencers.

Climate change has affected the world in many ways including changing people’s mindsets and behaviour in many countries, such as Canada, which represents a great potential market for Thailand.

Chayada Sirinukul, Consul Commercial and Director of the Thai Trade Center Vancouver, says Canadian consumers have shifted their behaviour significantly towards the circular economy and sustainability, something which Thai exporters should keep in mind when trading with Canada.

admin2023-04-13T12:07:13+07:00Tags: BCG, DITP, Soft Power, Thailand, Vancouver|

BCG Model Creates Market Opportunity for Thai Goods

BCG [Read More]

admin2022-07-17T08:19:03+07:00Tags: Australia, BCG, DITP, Organic Product, Thailand|

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