Developed from local wisdom, Mud More Value fabric products can respond to the current emerging BCG circular economy trend. The brand uses cow manure from an organic dairy farm to dye fabrics, thus creating eco-community products that provide natural colours in unique earthen tones.
“Mud More Value is a product that brings out the identity of Saraburi Province,” says Wannapa Kitisopakul, founder and product designer of Mud More Value. “I spent a year on research and development, inspired by the rising trend in environmental concern, as well as with the purpose of adding value to local products and community waste.”
As Kitisopakul was fond of craft works, she used her passion to produce Mud More Value branded products manufactured by Phoom Handicraft, such as shirts, dresses and trousers.
The latest collection is ‘cat lover’ which has a cat image on the fabric in various designs and has gained high popularity among customers, who not only care about sustainability, but are also cat lovers.
Kitisopakul says this latest collection was inspired by the growth of pet products over the past few years. A key to the success of the brand has been to study market trends, and adapt products accordingly, she explains.
As tourism recovers, Kitisopakul is increasingly targetting international tourists. Since last year the company has partnered with King Power to sell its products online. This year its products will be available offline at King Power’s stores. Mud More Value will also increase its range of products to include scarves, souvenirs and home textiles for international markets.
According to Kitisopakul, international customers place great value on natural products and the environment. The brand will continue to create new products to serve the market, as well as improve sustainability within society.
Mud More Value has garnered a favourable response from both Thai and foreign customers. The brand was runner-up in the Best Thailand e-Commerce Genius of the Year Award from the Department of Business Development in 2021.
This year, it plans to penetrate overseas markets by participating in international exhibitions focusing on BCG and craft products with the support of the Department of International Trade Promotion. Its target markets are South Korea, Taiwan and China, as well as other potential markets in Europe and Asia, especially where people are concerned about the circular economy.
For more information, visit: www.facebook.com/mudmorevalue/
Words by Petchanet Pratruangkrai
Photo courtesy of Mud more value