Soft Power Archives - DITP THINK THAILAND

Promoting Thai Premium Rice in Canada

- Canada is a vital market for Thai premium-grade rice.
- Thai Trade Center promoting Thai rice through “Think Rice, Think Thailand” campaign.
- Thai business should focus on ESG (Environmental, Social, Governance) principles.

As the fourth largest importer of Thai Hom Mali rice, Canada is an important market for Thai rice exports.

According to Wiwan Srirubsukha, Consul Commercial and Director of the Thai Trade Center Toronto, Canada imports more than 400,000 tonnes of rice each year, of which 20% is from Thailand, following the US (51%). More than 75% of Thai rice exported to Canada is either Hom Mali or premium rice.

admin2023-04-13T12:05:11+07:00Tags: Canada, DITP, ESG, Export, Soft Power, Thai Rice, Thailand|

Soft Power and BCG Present Opportunities for Thai Exports to South Korea

- Thailand could utilise its soft power from TV and films to penetrate Korean market.
-Korean consumers value BCG (Bio-Circular-Green) products and green packaging.
-The Thai Trade Center has promoted exports through a series of activities.

Thailand’s soft power, such as its TV series and films, could assist exporters to reach the South Korean market, says Chananya Punnarugsa, Minister Counsellor (Commercial) and Director of Thai Trade Center, Seoul, South Korea.

“The use of soft power, such as Thai series and films, is a great tool to promote Thai products and services, including food and goods, as well as culture,” Punnarugsa says.

admin2023-04-13T12:06:05+07:00Tags: BCG, DITP, Seoul, Soft Power, Thailand|

Canada Offers Great Potential for Thailand’s BCG Model

- Canadian consumers have strong focus on circular economy and sustainability.
- Most consumers are willing to pay more for green packaging.
- Thai Trade Center has promoted Thai food through use of local influencers.

Climate change has affected the world in many ways including changing people’s mindsets and behaviour in many countries, such as Canada, which represents a great potential market for Thailand.

Chayada Sirinukul, Consul Commercial and Director of the Thai Trade Center Vancouver, says Canadian consumers have shifted their behaviour significantly towards the circular economy and sustainability, something which Thai exporters should keep in mind when trading with Canada.