• Scent and home decor items have experienced increased popularity in Thailand amid the COVID-19 pandemic.
• Consumers have shown a strong preference for quality, modern contemporary designs, and support for local craftsmanship.
• To gain popularity both locally and globally, brands focusing on contemporary fragrance and home decor products should draw inspiration from traditional Thai craftsmanship.

In the wake of the pandemic, a remarkable upsurge in the appreciation of home decor and aroma products has swept across Thailand. With people spending more time within the confines of their homes, a profound yearning has emerged to elevate their living spaces into tranquil and inviting sanctuaries...

• The COVID-19 pandemic has brought a remarkable surge in the demand for animation content.
• Thai artists have shown their expertise in producing original and culturally rich animation content that resonates with global viewers.
• Prominent animation companies in Thailand are now focusing on developing original intellectual properties (IPs) and forming collaborations with investors.

The world of content animation has undergone a remarkable shift due to the COVID-19 pandemic. This has led to a significant surge in demand for animated works that extend beyond children to encompass individuals of all ages, particularly...

• The demand for high-protein food is soaring in the health and wellness food market.
• A Thai food company has come up with an alternative egg white noodle, initially targeting cancer patients before expanding to a broader health-conscious market.
• Since the brand’s launch, a wide range of healthy products have been developed, including egg white rice and egg white bubbles.
• The global healthy food market is getting bigger and bigger all the time. High-protein, low-fat diets are in demand. In response...

• JAIKLA's emergence as a sustainable pet food brand utilising insect protein and natural ingredients sets a groundbreaking example in the industry, showcasing a clear commitment to environmental responsibility.
• Insect protein offers a sustainable alternative with minimal resource usage, lower greenhouse gas emissions, and the ability to upcycle food surplus, thus promoting a circular economy.
• Thailand's tropical climate and existing knowledge about insects, along with Thai companies collaboration with experts, make it an ideal hub for sustainable insect farming and pet food innovation.

Thailand has emerged as the world's third-largest pet food exporter, behind the United States and Germany. The country boasts exceptional...

• PODIUM is a Thai furniture manufacturer with 40 years of experience in producing wooden furniture.
• The combination of attractive design and cutting-edge innovation is the key to the company’s success.
• The company recently launched a new brand aimed at eco-conscious online consumers. 

Founded in 1983, PODIUM has many years of experience in manufacturing wooden furniture for importers, especially in the USA and Japan. The brand has collaborated with many designers to develop unique collections, and its furniture can be found in famous showrooms all over the world.

• Thai-brand ZEQUENZ began as a paper-making business before diversifying into the production of high-quality notebooks.
• Their flagship product, the 360-degree notebook, showcases a unique curved-binding system, invented in-house, that offers exceptional resilience and flexibility.
• ZEQUENZ notebooks have gained popularity worldwide among customers who appreciate the art of writing, and value both a functional design and meticulous craftsmanship.

ZEQUENZ originated in Bangkok, Thailand. Having been in the paper business for more than three decades, the paper-making company branched out into becoming a notebook brand with their masterpiece, the 360-degree notebook. The notebook...

• Recent food trends in Germany include a focus on health and nutrition, online shopping, shared culinary experiences, and sustainable and locally-sourced products.
• Thai cuisine enjoys popularity in Germany, influenced by Germans’ love for international travel and the country’s multicultural urban society.
• Thai food imports to Germany encompass a wide range of fresh and processed items, partially influenced by the impact of the Russian-Ukrainian War.

Germany has always held a strong appeal as a key market in Europe. The strategic central location, bordered by nine countries...

• Future Food is a rapidly growing trend driven by health and environmental concerns, with a rising demand for safe, nutritious, traceable and eco-friendly food options.
• Thailand's Future Food market is dominated by Functional Food, with exports valued at more than $3.7 billion, and catering to health-conscious consumers.
• Campaigns like "Wen-Day on Wednesday” drive health, sustainability and growth in Thailand's future food industry through diverse, accessible and safe food options.

Future Food is a rising trend in the global food industry, driven by concerns over health and environmental issues. Increasingly, people worldwide are prioritising their well-being ...

Thailand, a long-standing leading producer, and net exporter of food is gearing up to provide the world with volume and nutritive quality in a sustainable manner, and to meet global consumer demand for unique tastes with its food of the future offerings.

The country promotes itself as the “Kitchen of the World’ on account of its strength in the food industry, arising from its abundant natural resources, continuing investment in food innovation and commitment to food safety standards. In 2021, Thailand ranked 13th largest food exporter in the world, with exports valued at USD30.5 billion.