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Thriving Thai Cuisine: A Culinary Journey through Germany
- Recent food trends in Germany include a focus on health and nutrition, online shopping, shared culinary experiences, and sustainable and locally-sourced products.
- Thai cuisine enjoys popularity in Germany, influenced by Germans’ love for international travel and the country’s multicultural urban society.
- Thai food imports to Germany encompass a wide range of fresh and processed items, partially influenced by the impact of the Russian-Ukrainian War.
Thai Future Food: Innovating for Health and the Environment
- Future Food is a rapidly growing trend driven by health and environmental concerns, with a rising demand for safe, nutritious, traceable and eco-friendly food options.
- Thailand's Future Food market is dominated by Functional Food, with exports valued at more than $3.7 billion, and catering to health-conscious consumers.
- Campaigns like "Wen-Day on Wednesday” drive health, sustainability and growth in Thailand's future food industry through diverse, accessible and safe food options.
Thailand reinforces Kitchen of the World status with Healthier, Tastier Food of The Future
Thailand, a long-standing leading producer, and net exporter of food is gearing up to provide the world with volume and nutritive quality in a sustainable manner, and to meet global consumer demand for unique tastes with its food of the future offerings.
The country promotes itself as the “Kitchen of the World’ on account of its strength in the food industry, arising from its abundant natural resources, continuing investment in food innovation and commitment to food safety standards. In 2021, Thailand ranked 13th largest food exporter in the world, with exports valued at USD30.5 billion.
The Future of Thai Products in China after the Opening of Laos-China Railway
- Thai agricultural products exported to China through road and rail transportation amount to approximately 100 billion baht annually.
- Thai agricultural products were predominantly transported to China via land borders prior to the opening of Laos-China Railway.
- There are still several challenges impeding the railway from becoming the primary route for transporting agricultural goods.
Thai products have gained significant popularity among Chinese consumers for many years. In particular, agricultural goods, including highly sought-after fruits like durian, longan, and mangosteen, hold a special place in the hearts of Chinese buyers. Currently, Thai agricultural products exported to China via both road and railway routes contribute to an annual trade value of approximately 100 billion baht.
Trade Talk with the Director of the Thai Trade Office in Jeddah, Saudi Arabia
- Trade between Thailand and Saudi Arabia has increased by over 20% after restoring diplomatic relations in 2022.
- Saudi Arabia requires raw materials and industrial products from Thailand due to its remarkable economic and social advancements.
- Thailand plans to introduce new products to the Saudi market through the signing of MOUs, the establishment of the Thai-Saudi Business Council, and the showcase of Thai products in Saudi exhibitions.
Following the re-establishment of diplomatic relations between Thailand and Saudi Arabia in 2022, trade between the two nations has seen a significant upswing. Thailand's exports to Saudi Arabia surged by over 20% last year. The Director of the Thai Trade Office in Jeddah, Apichat Prasertsud, shed light on this economic progress.
Promoting Thai Premium Rice in Canada
- Canada is a vital market for Thai premium-grade rice.
- Thai Trade Center promoting Thai rice through “Think Rice, Think Thailand” campaign.
- Thai business should focus on ESG (Environmental, Social, Governance) principles.
As the fourth largest importer of Thai Hom Mali rice, Canada is an important market for Thai rice exports.
According to Wiwan Srirubsukha, Consul Commercial and Director of the Thai Trade Center Toronto, Canada imports more than 400,000 tonnes of rice each year, of which 20% is from Thailand, following the US (51%). More than 75% of Thai rice exported to Canada is either Hom Mali or premium rice.
Soft Power and BCG Present Opportunities for Thai Exports to South Korea
- Thailand could utilise its soft power from TV and films to penetrate Korean market.
-Korean consumers value BCG (Bio-Circular-Green) products and green packaging.
-The Thai Trade Center has promoted exports through a series of activities.
Thailand’s soft power, such as its TV series and films, could assist exporters to reach the South Korean market, says Chananya Punnarugsa, Minister Counsellor (Commercial) and Director of Thai Trade Center, Seoul, South Korea.
“The use of soft power, such as Thai series and films, is a great tool to promote Thai products and services, including food and goods, as well as culture,” Punnarugsa says.
Canada Offers Great Potential for Thailand’s BCG Model
- Canadian consumers have strong focus on circular economy and sustainability.
- Most consumers are willing to pay more for green packaging.
- Thai Trade Center has promoted Thai food through use of local influencers.
Climate change has affected the world in many ways including changing people’s mindsets and behaviour in many countries, such as Canada, which represents a great potential market for Thailand.
Chayada Sirinukul, Consul Commercial and Director of the Thai Trade Center Vancouver, says Canadian consumers have shifted their behaviour significantly towards the circular economy and sustainability, something which Thai exporters should keep in mind when trading with Canada.
