Bangkok

• Scent and home decor items have experienced increased popularity in Thailand amid the COVID-19 pandemic.
• Consumers have shown a strong preference for quality, modern contemporary designs, and support for local craftsmanship.
• To gain popularity both locally and globally, brands focusing on contemporary fragrance and home decor products should draw inspiration from traditional Thai craftsmanship.

In the wake of the pandemic, a remarkable upsurge in the appreciation of home decor and aroma products has swept across Thailand. With people spending more time within the confines of their homes, a profound yearning has emerged to elevate their living spaces into tranquil and inviting sanctuaries...