“Our highlight is the gimmick of a hidden message on a ring that clients can customize for their message or even choose their preferred colour, size or material, such as silver 925, platinum, yellow gold, rose gold, and 14, 18 and 20K gold,” she explains.
With its market split equally between domestic and international customers, IMPRINT targets people in love and those who like unique or customized items.
“For the international market we have made quite a good start,” she says. “Now, we have three shops in Prague, in the Czech Republic. It started from a jewelry designer working for the entertainment industry in Europe, who saw our works at a fair and liked the concept, so she invited me to enter a co-design jewelry venture, using our brand name. Our partnership has lasted two years already.”
IMPRINT also has online shops in Finland and Singapore, and in July is going to open another one in Vietnam. There are also six branches in Thailand.
IMPRINT’s founder believes there are bright opportunities for Thai jewelry entrepreneurs in overseas market, as there is much confidence in both ‘Made in Thailand’ products and Thai premium products.
“Foreigners trust in the quality once they know it’s from Thailand, especially jewelry products. This kind of feedback we have experienced directly from our partner in Prague,” she says. “Today, the designs from Thai designers are more diverse, but there is still a Thai identity reflected in the work, which international customers see as very charming.”
In terms of business development, Palakavong na Ayuthaya will open more overseas branches and continue to focus on co-designing with foreign designers. “This way of working is quite practical as our brand will become recognized faster and gain credibility from our partners’ voice.”
For more information, please visit www.imprint-official.com
Words by Natthinee Ratanaprasidhi