Full Fish is currently exported to China, South Korea, Australia, Brunei, Malaysia and the CLMV countries, Cambodia, Laos, Myanmar and Vietnam.
Lokunpai adds that the factory manufacturing the snacks has been certified with GMP and Halal standards, thus enabling it to export to Muslim countries.
“Our main export markets are in the CLMV cluster as they have similar cultures to Thais and would enjoy similar types of snacks,” says Lokunpai. “For new exporters, I would advise looking into neighbouring countries first as it is a way to successfully start exporting products. Markets like China have a lot of diversity: each city and each province is very different, and exporters need to do research on consumer preferences and legal restrictions before exporting to these markets.”
Moreover, Lokunpai believes ThaiFEX-World of Food Asia, held annually with the support of the DITP, provides a great opportunity for meeting potential new customers.
“ThaiFEX is one of the leading food fairs in Asia. To export, you need to aim for creating long-term relationships, and you may need to meet business partners many times before there is a deal. ThaiFEX is a great place to showcase our range of products and to meet our partners,” he says.
Held from May 29 to June 2, this year’s ThaiFEX saw over 67,000 trade visitors from 134 countries. Next year, the fair will be held under a new name – THAIFEX-Anuga Asia 2020 – and will continue to focus on the Future of Food. It’s scheduled to take place from May 26 to 30, 2020.
Words by Pimsirinuch Borsub