Reunrom: Spreading the Scent of Thai Happiness

Reunrom helps remind people of Thailand’s popular tourist centres.

Meaning happiness the brand aims at making everyone happy at an affordable price.

Products are exported to China, Hong Kong, Taiwan and Japan.

Thailand is known as a hub of spas and massage. Many of spas and lifestyle brands create a sense of Thainess through their unique designs and packaging. Yet, Reunrom is different from others claims Pongwiwat Theekhakhirikul, its Assistant to Managing Director-Creative Product and Marketing. 

“With the inspiration to produce our own products that truly represent Thainess, Reunrom has created a lifestyle and spa series based on an ‘artistic concept’,” says Theekhakhirikul. 

Reunrom, which was founded seven years’ ago, has a range of scents to remind people of particular parts of Thailand, such as a Pattaya scent that has the smell of the sea, sand and sun that reminds customers of relaxing at popular beach resort, Pattaya. 

Other scents include Khao San Road that combines bergamot and flowers, such as jasmine to provide a sense of the bustling nightlife in Bangkok’s tourist centre. 

Kaeng Krachan is inspired by the forest that has recently been added to the UNESCO‘s World Heritage list. This scent features tree bark, morning dew and herbs to remind people of the peaceful forest. 

Reunrom also creates scents to remind us of festivals in Thailand, such as Loy Krathong and Songkran as seasonal products.

Theekhakhirikul explains that as Reunrom means happiness in Thai, the idea of the brand is to share happiness with customers at an affordable price, while promoting Thai tourism and local wisdom to younger generations and travellers. Reunrom uses natural Thai raw materials such as flowers and extracts.

Before the Covid-19 pandemic, half of their domestic customers were tourists, but during the outbreak more than 90 percent of its customers are Thai. 

Reunrom exports products to many countries such as China, Hong Kong, Taiwan and Japan. It participates in many DITP activities and fairs, which it has found helpful for establishing contacts and business opportunities. Its products are available on ecommerce platforms as well as popular tourist shopping destinations.

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Words by Petchanet Pratruangkrai

Photo courtesy of Reunrom Everyday