A family business reveals the secret ingredients in their organic soap brand that has won over many customers across the globe.

With fierce competition in the health and wellness industry, only the best producers can capture the hearts of customers. Soap Villa is a soap brand designed to nourish the skin with local Thai ingredients, as well as reduce waste in the manufacturing process.

Gun Hopornsiri, Creative and Marketing Manager of Soap Villa, reveals that Soap Villa started out over ten years ago when his mother became interested in health and wellbeing, at a time when natural and organic products made in Thailand were rare.

“Our family worked together to develop a soap that integrated traditional Thai herbs as natural ingredients into an environmental-friendly production and packaging process, with simple designs aimed for long-term use,” says Hopornsiri.

The simple yet creative packaging has won accolades, including Demark and Gmark awards, while the brand’s quality is guaranteed by the Thailand Trust Mark, which demonstrates Soap Villa’s commitment to environmental issues, and giving back to society.

“The base for all our soap is rice bran oil – which is something we are proud of – because Thailand is one of the world’s leading exporters of rice,” says Hopornsiri. “With Soap Villa, we wanted to add value to Thai agricultural products as well as incorporate Thai wisdom. Local ingredients, such as kaffir lime, mangosteen, tamarind, butterfly pea and lemongrass are just some of the herbs and plants used to make Soap Villa products.”

Soap Villa has generated a customer base in the US, Canada, the UK, China, Hong Kong, Taiwan and Japan, due to its natural ingredients and uniqueness in presenting Thai wisdom.

However, with changing consumer behaviour in the last few years, many businesses have had to adapt to stay relevant to their consumers. Hopornsiri believes that, as today people around the world can search the internet for any product, brands must change from traditional marketing to becoming more active online, as well as on social media platforms.

Still, Hopornsiri says that tradeshows, such as by the Department of International Trade Promotion’s STYLE, provide another way to meet new customers.

“Our brand has been participating in BIG+BIH as well as STYLE every year since 2012, and we will definitely be there again this year.”

For more information, visit www.soapvilla.com 

Words by Pimsirinuch Borsub