Deputy Prime Minister and Minister of Commerce, Jurin Laksanawisit, led a delegation of Thai businesspeople to the UK to promote Thai exports.
On June 21, the DITP organised three events to promote Thai products and strengthen consumer confidence in Thai products in order to boost exports to the country.
The events included signing an MoU between Thai and UK businesses to distribute Thai products including Hom Mali rice, foods, and processed frozen chicken food, with expected total sales of more than four billion baht in the first year.
The DITP and Wing Yin store co-hosted a Thai product promotion activity from June 14 to 28 to promote the image of Thai food among consumers in the UK, as well as to stimulate demand. Another event was aimed at promoting Thai SELECT restaurants and Thai food. Influencers and representatives from the Minister of Commerce prepared sticky rice with mangoes for visitors to the event.
Currently, the UK is a large market with high purchasing power. The most popular Thai products with high growth potential are food, especially seasonings, snacks, vegetables, fruits and plant-based food, and other services such as Thai restaurants and spas.