A manufacturer of non-dairy creamers and beverages says product quality is key, while packaging is also another factor that can boost sales.
Thailand is a strong exporter of a wide range of food and agricultural products. Consumers worldwide are increasingly looking for innovative new beverages, reflected in the growing exports of beverages from Thailand in 2018 which totalled over 59.5 billion baht or US$1.8 billion.
Kornthai, established in 1982, is a manufacturer of non-dairy creamers and other powder beverages. Wacharalak Tunskul, Managing Director of Kornthai, says the company’s goal is to produce quality products that are hygienic and safe for consumers, while also focusing on developing existing products to ensure the highest customer satisfaction.
“Most KornThai products are made by converting liquids into powder using the latest technology and machinery. Today, Kornthai is one of the leading producers of non-diary creamers, and we also use the creamer in other three-in-one beverage products in a variety of flavours,” says Tunskul.
The company’s products are sold under several brands such as Co-Cof non-dairy creamer and coffee creamer, Co-Lett cocoa beverage mix and Co-Gin ginger beverage mix.
“One of the company’s most popular products for both the domestic and international markets is Chao Thai coconut cream powder,” says Tunskul. “With cutting-edge know-how and innovation, the coconut cream powder tastes the same as fresh coconut cream but has a longer shelf life and is also easier to use in the kitchen.”
Apart from Kornthai’s own brands, the company manufactures food and beverage products to the specific requirements of their customers.
“We export to over 40 countries in Asia, North America, Europe and Africa,” says Tunskul. “Now there is more demand for food and beverage products, thus, we are developing new products to cater to the preferences of Thai and international customers, as well as considering important trends in the industry worldwide.”
Kornthai has won many awards that guarantee its determination for achieving excellence, including the Standard of Corporate Social Responsibility from the Department of Industrial Work, Green Activity Certificate from the Ministry of Industry, and the Prime Minister’s Export Award for Best Halal in 2017, as well as for Best Exporter in 2018.
“For the future, we are focused on keeping up with the changing trends and adding value to our products,” says Tunskul, adding that design and packaging is important as these demonstrate the products’ unique image, and help with market expansion, which will ultimately bring in more sales for both domestic and international markets. Certification is also another crucial requirement for exporters.
“Applying for international standards, which are accepted worldwide is also an important step as it ensures the company can distribute products to markets around the world.”
Words by Pimsirinuch Borsub