The idea for Greenday came when its Chief Executive Officer, Chairat Kongsuphamanon realised the opportunity to create healthy snacks made from fruits and vegetables that everyone can enjoy through.
“We may have started as a trading company, but we want to highlight what makes Thai fruits and vegetables so distinctive,” explains Nitaya Suwannadee, export sales manager of Greenday.
Greenday uses food science and technology to produce products ranging from freeze-dried strawberries to air-dried coconut crisps and vacuum-fried okra. They use the latest technology to ensure that all products meet the highest standards and are tasty. The company spent years developing the right products, which now are sold all over Thailand, and overseas to the US, Europe, Middle East and Asia.
“Our first target customers are family and kids, but now we are also expanding to those who want to have a healthy lifestyle, pregnant women and office workers,” Suwannadee says, adding that they have received positive feedback from their customers in the US.
Besides aiming to improving people’s lives, they also want to improve the lives of farming communities. Encouraging fair trade and labour policies, as well as sustainable farming practices, they buy products from farmers at a fair price throughout the year.
“In a world where we are now defined by the role of business in our economy, we don’t want to just be the best in the world, but be the best for the world,” says company CEO Kongsuphamanon. “We are driven by our passion to do good.”
Suwannadee believes the company’s CSR projects will make its products even more valued in Europe, where “they give value to any vendors that have a good business ethic and also care for the community.”
Greenday has joined many DITP exhibitions, such as THAIFEX Exhibition, and Overseas Trade Fair (SEAL Canada Anuga).
“This allows us to meet our customers directly,” says Suwannadee. “We think the matching programme is really helpful for business. We believe these events will help us with our future plans to increase exports across the globe.”
To explore more Thai food products, visit www.thaitrade.com
For more information about Greenday, visit https://www.greenday.co.th/?lang=en
Words by: Ploylada Sirachadapong
Photo courtesy of Greenday