The manufacturer has won numerous awards that guarantee the quality of its products, from the Thailand Trust Mark and Prime Minister’s Export Award, to the Most Promising Award from the International Defense Exhibition & Conference (IDEX) held biennially in the UAE.
Koolhiran believes the key to doing business is fostering relationships, saying that, “to do business with customers, especially in the Middle East, you need to establish trust first, once the relationship is there, trade will follow.”
Meanwhile, as an expert in the armoured vehicle industry, Koolhiran aims for excellence in manufacturing, as well as continuing innovating new products to serve the market.
“My goal is for defense manufacturing in the country to be sustainable and offer quality products to trade partners. I also want to see Thailand become a leader for the land defense systems in the ASEAN region.”
For more information, visit chaiseri-defense.com.
Words by Pimsirinuch Borsub. Photo courtesy of Chaiseri Metal and Rubber.