The Department of International Trade Promotion (DITP) is set to embark on a significant trade mission to the Philippines, targeting the health and wellness, and franchise industries. Scheduled from July 30th to August 3rd, 2023, this business delegation aims to promote Thai brands and foster trade relationships between Thai and Filipino enterprises.
The event, to be held in the Metropolitan Manila Area, will focus on two key product categories: cosmetics, personal care and medicine products; and trade services. The DITP has invited 20 Thai trade representatives to participate, thus offering them a platform to explore the potential of expansion into the Philippine market. Participants will engage with government agencies and industry associations to gain insights into the local health and wellness, and franchise landscape, including consumer behaviour, market conditions and business strategies.
To cater to the needs of the Thai health and wellness, and franchise representatives, the DITP has planned various activities. Informative sessions will share market trends and consumer insights specific to the Filipino market, while trade negotiations and business-matching sessions will facilitate collaborations and partnerships between Thai and Filipino businesses.