The DITP hosted IDEA LAB: Thai Brand Incubation, a programme to enhance the capability of young Thai entrepreneurs, according to a press release on April 22.
“Branding experts advised them on brand building, business models and strategic planning, storytelling and brand value creation,” said DITP Director-General, Banjongjitt Angsusingh. “We expect this knowledge to help participants strengthen their brands, and allow them to grow in the global market.”
The participants included brands, such as Maison Craft, OOPAMA, Truly Hill Coffee, Prompkin and Twin Elephants, who have joined other DITP’s initiatives. Feedback was that by participating in this programme, they had received useful advice and ideas on how to develop their brand, as well as having a clearer and better picture of their brand identity, which will help them when approaching their target customers.