Could you tell us about the prize you received in Switzerland?
Khaolaor Mouth Gel is a herbal extract product derived from our herbal mouth care power, which
has been accepted on the market for more than 80 years. Its properties help heal wounds quickly, are anti-inflammatory and very safe for children of all ages. It’s made from natural herbs that do not contain steroids. And the development has been supported with four research papers. Therefore due to its safe and practical healing, we received the Gold Medal and the Special Prize on Stage from the Minister of Science and Higher Education of the Russian Federation at the 47th International Exhibition of Invention, held in Geneva, Switzerland in April this year.
Who are your key customers?
As we want our business to be sustainable, we focus more on the domestic market (90%), with only 10% of our customers from international markets. Our business plan focuses on expanding product lines and the age of our target group instead of penetrating various countries. We focus on the elderly and their carers. In the past five to six years, we have penetrated the ASEAN market. In particular, current ASEAN regulations are more favourable. Now, our products have already been registered in Cambodia, Laos and Vietnam.
How is the Government supporting the Thai herbal medicine industry?
It’s good that the government has pushed Thailand to be the medical hub of Asia. Thai herbs represent a complete value chain from cultivation, through processing to being used in various forms. The more studies and research carried out on its commercial use, the more it helps add value.
For more information, please visit www.khaolaor.com
Words by Natthinee Ratanaprasidhi