The alternative protein market keeps on soaring as people increasingly are demanding more wellness-focused food with a lower impact on the environment.
According to MarketsandMarkets, the global plant-based protein market was valued at US$10.3 billion in 2020 and is projected to reach US$15.6 billion by 2026.
Although there are many leading players in the market, More Foods Innotech, a Thai startup producing plant-based meat, has discovered a gap in the market, which it believes can be filled by its innovative product.
“In 2017, we imported international branded plant-based meat and found that it was not suitable for Thai cooking because it was too salty. Hence, we carried out research and developed our own plant-based meat, which we launched in 2019,” says Vorakan Tanachotevorapong, co-founder of More Foods.
More Meat’s planted-based meat is made from two key ingredients: splitgill mushrooms and non-GMO soy. Other minor ingredients, such as coconut oil, canola oil, methylcellulose and beetroot juice are added to make this plant-based food resemble meat.
“We carefully selected different plants, which are safe, delicious and nutritious,” Tanachotevorapong explains. “The combination of imported certified non-GMO soy and locally sourced splitgill mushroom is a complete protein, with a texture similar to real meat.”
The plant-based meat is unseasoned, unflavoured and low in sodium, therefore, it is perfect for health-conscious consumers or anyone who wants to savour a natural taste and is seeking a meat alternative.
“You can mix our plant-based meat with meat, and because it is unflavoured you can add any seasoning to make your favourite dishes as you wish, Thai dishes in particular,” he says.
Apart from its own ready-to-cook plant-based meat, More Foods has also joined with a business partner to develop and distribute two ready-to-eat meals: deep fried spicy minced plant-based meat, and stir-fried basil with plant-based meat.
Currently, More Meat’s plant-based meat is available at leading supermarkets in Thailand. Alternatively, customers can place orders online via its website.
Tanachotevorapong plans to start exporting More Meat products to international markets in the third quarter of 2021, targeting the ASEAN region and Europe.
“We are sourcing raw materials (splitgill mushrooms) from small, local producers to create a positive impact on communities,” he says. “We are continuing our research on local plants to create and deliver premium quality protein at an affordable price for our consumers, who will be get nutritious food and indirectly support local communities at the same time.”
For more information about More Meat, visit www.morefoods.in
To discover more food products from Thailand, don’t miss out on the DITP initiative Hybrid+ THAIFEX-ANUGA Asia 2021, which will start with THAIFEX-Virtual Trade Show from May 25 to 29. To learn more about the fair, visit https://thaifex-anuga.com