How has the coronavirus affected the work of craftspeople and manufacturing in Thailand’s silver jewelry industry?
Thailand’s jewelry industry has been affected since the end of March when the government introduced a lockdown so people couldn’t work in many facilities. However, the value of Thai silver jewellery exports decreased by only 9% when comparing with the same period last year (January-May 2019). This is better than many other economic sectors. We had strong orders at the beginning of this year before COVID-19 occurred.
What are the main markets for Thai silver jewellery exports?
Our top markets are the US, Germany, the UK, China, Hong Kong, Australia and New Zealand. India is a very interesting emerging market for Thailand’s silver jewellery. If we were not talking about COVID-19 I think the US would still a big purchaser of silver jewellery from Thailand. As soon as any country recovers from COVID-19, then it will become our potential market.
How have TSEA and the Thai silver jewellery industry showcased the industry’s talent and silver jewellery craftsmanship at the Bangkok Gems and Jewelry Fair (BGJF)?
For TSEA, we have more than 100 well-known manufacturers exporting silver jewellery. We have worked closely with the DITP, and our association has always participated at and supported the BGJF. In the past, we have arranged booths showcasing and distributing our members’ products. But right now, we are collaborating with the BGJF by DITP very closely to organise a large Siam Silver Showcase which will show the full range of Thai silver jewellery. Designs have changed a lot, and we have many new brands to showcase silver jewellery trends for the coming season. This is an event that people involved in the industry should not miss.
Words by Natthinee Ratanaprasidhi