“It is estimated that over 45,000 visitors from 70 countries will come to the event generating orders worth at least US$63.19 million (2 billion baht),” Ketudat says.
The event will include various zones namely The New Faces presenting 48 new brands from across Thailand; Niche Market including products for pets, mom & kids, the elderly aged 60+ and hotel & accommodation; OTOP displaying products from local communities; Functional Textile and the DEmark and Designers’ Room & Talent Thai zones, which will showcase award-winning products.
“The DITP aims to strengthen Thailand’s position as the production and export hub for quality lifestyle products in ASEAN,” the DITP Deputy Director-General adds. “We have pushed forward STYLE Bangkok to become the ideal trade fair that can answer all the needs of buyers and sellers in this industry, and be a truly comprehensive, internally-recognised lifestyle product trade fair.”
According to DITP, Thailand’s lifestyle products experienced export growth of 3% to US$2.71 billion in 2018 while fashion products export were valued at US$ 9.43 billion, or a 7% increase from the previous year. This year, the Ministry of Commerce expects export growth for lifestyle products and fashion items to reach 2% and 1%, respectively.
“Potential export markets for lifestyle products are Australia, the UK, and Germany,” Ketudat adds. “Thai fashion items producers should seek out export opportunities in Vietnam, Indonesia, and South Korea.”
For more information about the fair, please visit: www.stylebangkokfair.com
Words by Somhatai Mosika