Designers and brands are eager to display their latest collections at STYLE Bangkok in April.

Buyers from 70 countries across the world are expected to check in and shop for original, contemporary Thai designs and lifestyle products from international producers at STYLE Bangkok April 2019.

The fair will be organised under the concept of Crenovative Origin, which refers to the integration of creativity, innovation and Thai original identity.

“By applying creative ideas with a touch of modern innovation, Thai entrepreneurs can develop new lifestyle products and present local brands to the world market,” says DITP Deputy Director-General, Vannaporn Ketudat.

Ketudat believes the fair is a convenient platform for sellers to meet buyers seeking out consumer lifestyle products, whether they are retailers, purchasing agents, designers, interior decorators, real estate representatives or department stores in Thailand and other countries.

“This is a great opportunity for exhibitors to meet potential buyers and business partners,” Ketudat says. “Many Thai brands have successfully secured business partners and orders from previous fairs. For example Lively Ware, producers of ceramics, received a large purchase order from a Singaporean buyer at its first fair; Kafbo pet furniture is now popular among international consumers; and About Home furniture and decorative items is enjoying continuous growth in the Middle East.”

Running from April 17 to 21 at the Bangkok International Trade & Exhibition Centre (BITEC), STYLE Bangkok April 2019 will feature more than 800 lifestyle product exhibitors from Thailand and abroad across 1,650 booths. They will showcase their high quality products to buyers and the general public.

“It is estimated that over 45,000 visitors from 70 countries will come to the event generating orders worth at least US$63.19 million (2 billion baht),” Ketudat says.

The event will include various zones namely The New Faces presenting 48 new brands from across Thailand; Niche Market including products for pets, mom & kids, the elderly aged 60+ and hotel & accommodation; OTOP displaying products from local communities; Functional Textile and the DEmark and Designers’ Room & Talent Thai zones, which will showcase award-winning products.

“The DITP aims to strengthen Thailand’s position as the production and export hub for quality lifestyle products in ASEAN,” the DITP Deputy Director-General adds. “We have pushed forward STYLE Bangkok to become the ideal trade fair that can answer all the needs of buyers and sellers in this industry, and be a truly comprehensive, internally-recognised lifestyle product trade fair.”

According to DITP, Thailand’s lifestyle products experienced export growth of 3% to US$2.71 billion in 2018 while fashion products export were valued at US$ 9.43 billion, or a 7% increase from the previous year. This year, the Ministry of Commerce expects export growth for lifestyle products and fashion items to reach 2% and 1%, respectively.

“Potential export markets for lifestyle products are Australia, the UK, and Germany,” Ketudat adds. “Thai fashion items producers should seek out export opportunities in Vietnam, Indonesia, and South Korea.”

For more information about the fair, please visit: 

Words by Somhatai Mosika