The Ministry of Commerce by the Department of International Trade Promotion (DITP) is ready to hold the 64th Bangkok Gems & Jewelry Fair under the theme of ‘Thailand’s Magic Hands: The Spirit of Jewelry Making’.

The Ministry of Commerce has announced its readiness to organise the 64th Bangkok Gems and Jewelry Fair aimed at promoting Thailand as one of the key hubs for gems and jewelry trading and manufacturing in the world.

DITP Deputy Director-General Vannaporn Ketudat revealed that the gems and jewelry industry in Thailand is key to the country’s economy. From January to June of 2019, exports of gems and jewelry products totalled U$7,245.36 million, a growth of 15.2% compared to the same period last year.

“The Bangkok Gems and Jewelry Fair serves as a platform to promote both large and small Thai businesses as well as Small and Medium Enterprises (SMEs) who are looking to export their products, carry out trade negotiations, and meet partners from Thailand and other countries. Most importantly, the fair is a great opportunity for up-and-coming jewelry designers to express their creativity and talent through unique jewelry that demonstrates to international buyers that Thailand is truly a source for quality jewelry products,” the DITP Deputy Director-General said.

In order the drive the promotion of Thailand’s gems and jewelry industry in overseas markets, the DITP has organised the ‘Thailand’s Magic Hands: The Spirit of Jewelry Making’ campaign that showcases the uniqueness of Thailand’s gems and jewelry products that have been made by the country’s talented craftspeople and the new generation of designers with creative ideas.

At the Bangkok Gems & Jewelry Fair, creative and innovative products will be on display in several exhibitions, from The Niche Showcase, where jewelry targeting niche markets is featured; The New Faces, exhibiting products from SMEs across the country; The Jewellers, highlighting products from designers who have joined the DITP’s jewelry development programme; and the Innovation and Design Zone, where Thai entrepreneurs showcase exceptionally innovative products.

Other activities at the event include seminars and workshops on various topics such as branding in the digital era and tips for the sustainable success of major jewelry brands.

The 64th Bangkok Gems and Jewelry Fair will be held from September 10 to 14, 2019 at Challenger Halls 1-3 at IMPACT Muang Thong Thani. The DITP anticipate that over 20,000 visitors from 130 countries will attend the event, where over 900 exhibitors will be displaying their products and services in more than 1,900 booths.

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Words by Pimsirinuch Borsub