Who are your key customers?
In the past, we had retail, wholesale and tailor-made customers. Wholesale customers were from all over the world. For silk, our main market is in Europe, especially Italy and Greece, and China. For cotton, we export mainly to the US, Australia and China. Linen is a niche market online in Thailand and China. At present, we are paying more attention to the domestic market, such as galleries in hotels. Most of these clients we met at trade fairs, especially Styles and Bangkok Gems & Jewelry Fair.
What is the future for Heritage?
As previously mentioned, we can adapt to world fashion trends. However, the overall trade direction is heading towards e-commerce and social commerce. I think the world will be connected online. As for now our products are more suitable to niche markets. We need to find these customers so we have to develop our business channels into social commerce. We are now forming a team to target this group of customers. In addition, virtual trade fairs will help bring offline customers online.
What have you learnt from joining DITP projects?
In participating at STYLE Bangkok, and Bangkok Gems & Jewelry Fair, we have joined various training sessions and seminars explaining how to draw up business plans, pricing techniques, branding, and how to create striking displays. I would like to thank DITP for sharing all this knowledge, as well as providing us with the opportunity to enter new markets and form new business opportunities.
Words by Natthinee Ratanaprasidhi