Suwanna Eiampikun, CEO of Bertram (1958) Company Limited, talks about the company’s Xiang Pure and Peppermint Field brands as well as plans for the future.
Could you explain what Bertram does?
Bertram is a manufacturer and distributor of inhalants, balms, water balms and body pain relief creams under the brands Xiang Pure and Peppermint Field. Bertram’s first product was the water balm Xiang Pure Iew, which was first produced in 1958. Now the company is taken care of by the [family’s] second generation and we have re-branded Xiang Pure Iew as Xiang Pure to support future product lines and have also created the Peppermint Field brand to target the youth generation. Currently, Bertram’s products are exported to 15 markets around the world: Singapore, Hong Kong, South Korea, Malaysia, Indonesia, Cambodia, Myanmar, Laos, Vietnam, Philippines, the US, Colombia, Germany, Moldova and Mongolia.
What makes Bertram’s products stand out?
For over 60 years, Bertram has developed herbal medicines using a traditional medicine formula from mainland China. The concentrated ingredients are extracted in Siang Pure Water Balm. Bertram products are manufactured from factories that meet the highest production standards. Therefore, health and safety, especially in the nasal cavity, is our top priority.
Who are your main customers?
The brands Xiang Pure and Peppermint Field cover both adults and young people. The proportion is 50% domestic and 50% overseas, with 65% Xiang Pure and 35% Peppermint Field. Our main international market now is the ASEAN region, and we are targeting China, Russia and Muslim markets.
What is your overview of Thailand’s herbal industry and landscape?
Overall, the industry has grown considerably. What is interesting is that the same knowledge and wisdom has been developed by new generations on a new platform. This makes the market interesting because there is more quality development, and it’s friendlier and more convenient for consumers.
What are your plans for the future?
Apart from bringing Bertram products to world markets, we are focusing on inventing and producing new products at our modern factories to a world-class standard. We have professional teams that support all our research and development, marketing and purchasing, as well as professional partners both in Thailand and abroad.
What support have you received from the DITP?
Bertram received the Best Thai Brand award from the Prime Minister’s Export Award: PM Export Award 2018. Receiving awards helps create pride and build a reputation. It also builds credibility in the eyes of both domestic and foreign customers that our company has been certified by the government, which is the highest award.
For more information, please visit www.bertram1958.com
Words by Natthinee Ratanaprasidhi