What makes Bertram’s products stand out?
For over 60 years, Bertram has developed herbal medicines using a traditional medicine formula from mainland China. The concentrated ingredients are extracted in Siang Pure Water Balm. Bertram products are manufactured from factories that meet the highest production standards. Therefore, health and safety, especially in the nasal cavity, is our top priority.
Who are your main customers?
The brands Xiang Pure and Peppermint Field cover both adults and young people. The proportion is 50% domestic and 50% overseas, with 65% Xiang Pure and 35% Peppermint Field. Our main international market now is the ASEAN region, and we are targeting China, Russia and Muslim markets.
What is your overview of Thailand’s herbal industry and landscape?
Overall, the industry has grown considerably. What is interesting is that the same knowledge and wisdom has been developed by new generations on a new platform. This makes the market interesting because there is more quality development, and it’s friendlier and more convenient for consumers.
What are your plans for the future?
Apart from bringing Bertram products to world markets, we are focusing on inventing and producing new products at our modern factories to a world-class standard. We have professional teams that support all our research and development, marketing and purchasing, as well as professional partners both in Thailand and abroad.
What support have you received from the DITP?
Bertram received the Best Thai Brand award from the Prime Minister’s Export Award: PM Export Award 2018. Receiving awards helps create pride and build a reputation. It also builds credibility in the eyes of both domestic and foreign customers that our company has been certified by the government, which is the highest award.
For more information, please visit www.bertram1958.com
Words by Natthinee Ratanaprasidhi