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Promoting Thai Premium Rice in Canada

- Canada is a vital market for Thai premium-grade rice.
- Thai Trade Center promoting Thai rice through “Think Rice, Think Thailand” campaign.
- Thai business should focus on ESG (Environmental, Social, Governance) principles.

As the fourth largest importer of Thai Hom Mali rice, Canada is an important market for Thai rice exports.

According to Wiwan Srirubsukha, Consul Commercial and Director of the Thai Trade Center Toronto, Canada imports more than 400,000 tonnes of rice each year, of which 20% is from Thailand, following the US (51%). More than 75% of Thai rice exported to Canada is either Hom Mali or premium rice.

2023-04-13T12:05:11+07:00Tags: , , , , , , |

LN Sauce Powder: Authentic Thai Taste of Dipping Sauce to Go

- LN Sauce Powder uses food technology to provide authentic Thai dipping sauce in powder form.
- Its convenient packaging means you can enjoy Thai dipping sauce anywhere.
- Food technology and processing offer many market opportunities to businesses.

Initially funded as a university start-up project, within a couple of years LN Sauce Powder has turned into a business with international exposure.

“Our sauce powder uses Spray Drying technology combined with Freeze Drying technology to create the special dipping sauce powder including seafood sauce and Thai spicy that maintains the texture, smell, taste and appearance of the ingredients,” says Phubate Ratanawimon, Managing Director of LN Innotech.

Soft Power and BCG Present Opportunities for Thai Exports to South Korea

- Thailand could utilise its soft power from TV and films to penetrate Korean market.
-Korean consumers value BCG (Bio-Circular-Green) products and green packaging.
-The Thai Trade Center has promoted exports through a series of activities.

Thailand’s soft power, such as its TV series and films, could assist exporters to reach the South Korean market, says Chananya Punnarugsa, Minister Counsellor (Commercial) and Director of Thai Trade Center, Seoul, South Korea.

“The use of soft power, such as Thai series and films, is a great tool to promote Thai products and services, including food and goods, as well as culture,” Punnarugsa says.

2023-04-13T12:06:05+07:00Tags: , , , , |

moreloop: Making the Circular Economy a Reality

- moreloop provides access for SMEs to utilise waste from fabric industry.
- Owner Huvanandana believes it can help transform waste management and sustainability.
- moreloop has already received international recognition for its dynamic approach.

With a vision that waste has a value, moreloop sells fine fabrics left over from the garment manufacturing process via online marketplace to small companies who see its potential further use.

“We gather surplus fabrics from quality garment factories and create a marketplace to allow SMEs to access quality fabrics at a reasonable price,” says Amornpol Huvanandana, Co-founder and CEO of moreloop. 

Canada Offers Great Potential for Thailand’s BCG Model

- Canadian consumers have strong focus on circular economy and sustainability.
- Most consumers are willing to pay more for green packaging.
- Thai Trade Center has promoted Thai food through use of local influencers.

Climate change has affected the world in many ways including changing people’s mindsets and behaviour in many countries, such as Canada, which represents a great potential market for Thailand.

Chayada Sirinukul, Consul Commercial and Director of the Thai Trade Center Vancouver, says Canadian consumers have shifted their behaviour significantly towards the circular economy and sustainability, something which Thai exporters should keep in mind when trading with Canada.

2023-04-13T12:07:13+07:00Tags: , , , , |

magFish: Keeping Your Clothes and the Waterways Clean

- magFish is a handmade organic laundry detergent designed in 12 species of fish.
- It helps keep washing up water free from chemicals.
- The company has both domestic and international customers mostly from their online channels.

Eco-friendly magFish is a new organic product with a mission to save the waterways by swimming in washing machines to help remove stains on the clothes and keep water free from chemicals.