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From Jackfruit to Coconut and Durian, Thailand Fruit Exports Are Riding the Health Trend
BANGKOK, May 30, 2022 /PRNewswire/ -- From the crunchy yellow flesh of the jackfruit, that weighs as much as 25 kilograms and can be eaten fresh or cooked as a meat substitute, to the natural coconut water enjoying growing popularity due to its health benefits and innovative packaging that preserve freshness while making it easy to drink, Thailand's diversified exotic fruit exports are gaining ground among health-conscious consumers around the world, data shows.
Powco: World’s First and Only Energy gel from Thai coconut
- Powco is the world's first and only energy gel made from natural aromatic Thai coconuts.
- Thai coconut water is high in potassium which can prevent cramps for athletes.
- Thai food industry has great potential for innovation.
Thanada Thomas has turned personal tragedy, losing both of her parents to cancer, into the motivation for developing the world’s first and only energy gel made from Thai aromatic coconuts.
“Since I studied pharmacy, I have learned about holistic health and found there are many options for patients that may not require chemotherapy treatment,” says the CEO of Powco Potassium Energy. “The best preventive practice is to eat medicinal food.”
Thai Toys Sees a Sustainable Future
- World market trends favour more eco-friendly, safe and innovative toys.
- Blue Ribbon wooden toys are designed to promote children's development and be sustainable.
- Joining trade exhibitions is a good way to increase sales and follow market trends.
A recent report by the DITP’s office in the US shows that demand for eco-friendly and recyclable toys is on the rise.
Exports of Thai toys will grow by 10% in 2023, the equivalent of US$300 million, according to forecasts by the Thai Toys and Children Products Trade Association. It foresees that eco-friendly and safe toys are new trends among parents and schools, as the world moves toward sustainability and innovation.
Viya Crab Captures Customers Worldwide
- Viya Crab stems from a family business that started selling fresh seafood at markets.
- Now the company exports quality canned seafood internationally under the Siam Crab brand.
- Online marketing has seen an increase in sales domestically through Facebook Fanpage.
“When talking about crabs, many foreigners would say that Thai crabs are the most delicious,” says Madina Laojaroen, Deputy Managing Director of Viya Crab. “As Thai products are considered premium by international customers, we named our brand Siam Crab to communicate that they come from Thailand.”
Creating Mud More Value Fashion from Waste
- Mud More Value converts waste from dairy farms to create added value designs.
- The company believes in creating fabrics using circular economy and sustainability.
- It is now prepared to penetrate international markets.
Developed from local wisdom, Mud More Value fabric products can respond to the current emerging BCG circular economy trend. The brand uses cow manure from an organic dairy farm to dye fabrics, thus creating eco-community products that provide natural colours in unique earthen tones.
